We scale health & wellness brands with performance creative and media buying.
Aquarium Teams is a performance marketing company from Israel. Since 2016 we have been the online growth engine for European and US wellness brands — and the digital storefront for TV-shop retail products.
Full-stack growth, in-house.
Paid Social & Media Buying
Full-funnel Meta Ads: planning, buying, daily optimization. Led by buyers with 10+ years in direct response.
Copywriting
Our first craft. Research-driven direct-response copy that carries the whole funnel — in four languages.
Creative Production
Statics and video built to stop the scroll. Professional editors, native-quality localization.
Marketing Technology
In-house software for campaign automation, tracking and analytics — built by our own developers.
Before we spend a dollar on media, we win with words.
Media buying scales what copy makes work. That is the order — and it is why our campaigns outlast creative fatigue while others burn out in a week.
We build on the American direct-response school — Hopkins, Caples, Ogilvy, Schwartz, Halbert. We study it daily and test it on millions of impressions every month. Every headline we write has one job: to make the first line get read. Every line after that — the same job. By the time your customer reaches the button, buying feels like their own idea.
Paper-thin, restaurant-perfect slices — faster than you can set the table…
Imagine turning a full basket of vegetables into 200 flawless, even slices in the time it takes your pan to heat up. No knife skills. No tears over the onions. No half-crushed tomato left on the board…
Now imagine doing it tomorrow, and the day after, and every single dinner for the next ten years — with a flick of the wrist your guests will ask you to do again, just to watch.
From kitchen tables to supplement shelves.
Tognana Sphera: from TV screens to social feeds
Where we started: the direct-response channel for TV-shop kitchen products on the Italian market — flagship among them the Sphera double-sided pan by Tognana. Italian-language copy and creative, media buying, relentless testing.
✓Years of continuous campaigns; tens of thousands of orders driven at sustainable cost per acquisition.
Pavaroo: scaling a curated wellness marketplace
Ongoing partnership with pavaroo.com — a German marketplace of handpicked health, wellness and beauty products. We run paid social end to end: research, native German copy, creative production, daily media management.
✓Scaled from $30K to $250K+ in monthly ad spend while holding target ROAS.
Selected creative and copywriting engagements for US wellness brands, and a pipeline of products we evaluate every month. Detailed case studies — available on request.
A process we've run for a decade.
Research & strategy
Market, audience, awareness stage, angle. The unglamorous work that decides everything.
Creative & launch
Copy first, then statics, video and landing pages around it.
Optimize & scale
Daily media management. Budgets follow proven creative, never hope.
Report & iterate
Transparent reporting down to the creative level. Learnings feed the next cycle.
We play the long game.
Certified products only
We work with brands whose products carry proper certification for their markets.
Platform-compliant
Every campaign follows the advertising policies of the platforms we buy on. No shortcuts.
Transparent reporting
Partners see where every dollar goes — spend, results, and learnings.
Ten years of direct response.
Aquarium Teams was founded in Israel in 2016. We started by taking TV-shop kitchen products to the Italian online market — pans, slicers, the honest workhorses of direct response. Over the years the same craft carried us into health & wellness, where we now spend most of our energy for European and US brands.
Today we are a distributed team of 25+ specialists across Europe and Israel: media buyers, copywriters, video editors, developers and content managers — with media buying leadership carrying 10+ years in performance marketing.
Have a strong product? We'll handle the rest.
If you own a health & wellness brand and want a partner who treats your ad budget like their own — talk directly to the founder. No sales layer.
Alexander Kudrin
Founder
alexander.kudrin@aquariumteams.com
+972 54-700-5584
Nahariya, Israel